Copywriting, Content Design and Marketing Strategy
Natalie Taylor
Welcome to my portfolio site – a collection of case studies and copywriting examples that will give you an outline of my career to date. Most of my career has sat under titles like Marketing Manager or Ecommerce & Marketing Manager, not copywriter or content designer. However, the thread has always been the same: making sense of a complicated range or a confusing process, then writing my way to something clearer that actually lands with the audience. This has usually taken place inside small teams without much time or budget to spare, which has taught me to work efficiently, stay close to the actual problem, and get things over the finish line.
words matter
"Off I go, rummaging about in books for sayings which please me." – Michel de Montaigne
Featured Case Studies
Wild Things Gifts
Skills employed:Content strategy · Copywriting · Category differentiation
Emile et Rose
Skills employed:Promotional strategy · Data-led decision making · Brand governance
Featured Copywriting
Wild Things Gifts
Skills employed:Press release writing · Blog & SEO content · Email copywriting
Calendar Club
Skills employed:Email campaign planning · Personalisation strategy · Promotional copywriting
What People Say
"Natalie's wealth of knowledge and confidence enabled me to trust her ability to take on all aspects of the role."Sarah Wildbore · Managing Director · Emile et Rose
"Natalie did a great job for us on developing and executing a marketing plan for our new retail concept. Her experience, diligence and attention to detail were key for us getting some great exposure for our trial stores."David Pike · Group Director · The Zebra Group
"I thoroughly enjoyed working with Natalie, on the Calendar Club Project. She has an excellent understanding of the retail market and was very astute about the analytics required to know if the new site would be a success. She seamlessly managed all the 3rd party integration to partners such as Tradedoubler and Adestra as she had a clear understanding of how to implement a new system with minimum disruption. With such a short timescale on the project Natalie showed that she was well organized, she didn't hesitate to make key decisions and works well under pressure."Paul Martin · Ecommerce Operations Manager · Maginus
"Natalie's job title probably doesn't fully reflect the range of input and experience she had towards the online marketing campaigns for CalendarClub.co.uk - Natalie is a very organised and conscientious person with a stack of marketing experience and probably would be described as 'very well liked' by everyone working with her."John Cowen · Ecommerce Content Manager · Calendar Club
"It is always a risky proposition to justify a one (wo)man band to any board when looking for external suppliers - however after working with Natalie for almost 3 years now I can say it was a risk well worth taking. Natalie adopts a very conscientious approach to any project and always keeps the client at the forefront, not bamboozling them with tech jargon and false expectations. We have seen consistent year on year growth with our PPC campaigns and Natalie has been on the forefront of enabling that growth whilst being very cautious with strict budgets. However beyond all that, Natalie remembers one of the most important parts of any successful working relationship is personality! It has been a refreshing experience thus far and I look forward to continuing our work together into further territories."Edward Scott-Finnigan · Group Ecommerce Manager · The Gro Company
"I have had the pleasure of working with Natalie, for over a decade, on many projects and marketing campaigns. Her wide range of skills, unwavering professionalism and infectious passion are unquestionably evident in everything she does. Natalie's creative briefs have been precise and full of helpful details resulting in work which was always signed off and delivered on time."Alastair Carter · Head of UX & UI Design · Calendar Club