Case Studies
Process-led work: strategy, journey mapping, taxonomy and brand voice built from scratch, mostly inside small, lean teams.
direction matters
"No wind favors he who has no destined port." – Seneca
Wild Things Gifts
Skills employed:Content strategy · Copywriting · Category differentiation
Emile et Rose
Skills employed:Promotional strategy · Data-led decision making · Brand governance
Calendar Club / Book Box
Skills employed:Brand development · Retail launch · Data-led creative
Bluepoint Labels
Skills employed:Shopify site build · Buyer personas · IA · Category strategy
Action Net Zero
Skills employed:Journey mapping · UX writing · Client collaboration